The Racket: Kind of like ESPN for podcasters. Anytime. Anywhere.

YouTube is the second most popular search engine in the world, with over 2.1 billion users. As a podcaster, that means TONS of potential for finding new listeners or watchers and growing your audience. But being successful on YouTube isn’t as simple as posting just any only thing. In this episode, we’ll discuss the primary questions to consider when deciding whether to put your podcast on YouTube.

One of my favorite ways to connect with other podcasters is by attending one of the many podcasting conferences available across the globe. Here is my list of the 15 must-attend conferences of 2023.

Building an audience is not the goal. Building an engaged audience is. Engaged listeners act on what they hear, and they are quicker to come back for more. They want to spend time with you, their friend, every week. Heck, maybe even every day! Try these strategies to grow engaged listeners.

When it comes to brand building, a podcast can help in one of two ways: it can help amplify the existing brand you have for your company or organization, OR a podcast can be the epicenter of your brand, allowing you to build a personal brand from scratch. In this episode, I’m going to share how to do the latter.

Understanding the true costs and cost range of starting a podcast can be confusing. With so much information out there and so many people with podcasts, it is hard to get an accurate picture. I know it can be tempting to want to know how to start a podcast for free, but if it was that simple you wouldn’t be here listening to this episode right now.

A few weeks ago we at The Wave had our first community event for 2022: Habits for Podcasters That Lead To Growth, with Jeremy Enns. This post summarizes the nearly 90-minute event into bite-sized content and the three main takeaways.

If you are looking for one high-impact action you can take on your podcast today, it is to ensure you have a discoverable website. Most people search for podcast content on Google and YouTube, and a website will help your podcast show up in their search results. Learn what your website should contain in this episode.

Getting advertisers to pay you for reading out ads is generally reserved for shows with tens of thousands of downloads. There is, however, another way to get companies to pay you for promoting their products, and it’s accessible to podcasts of every size. It’s called — pause for dramatic effect — affiliate marketing.

In this episode, I’m going to take you through exactly what a podcast network is and the pros and cons of joining one. I’ll help you decide if you’re ready to take that next step and if you have what they’re looking for. Make sure you watch until the end of this video for the insider list of our favorite female-centric podcast networks.

We know that in order for new people to find your show, you have to promote it far and wide. One of the places to market your show is on Instagram. The problem is that the algorithm continues to change, so the techniques you used last year might not be applicable now. Learn the best way to use Instagram to promote your podcast for 2022.

Thinking of starting a podcast from home? Or taking your existing show from a recording studio to the comfort of your own living room, home office, or that room in the house that is just being used as storage for the cat carrier and the yoga mat? Stick around! I’ve got your home studio set-up covered in this very episode.

The truth is there are lots of things you can do to protect your podcast. Some are worth doing and some aren't or not yet at least. Whether your podcast has been around for years, or if you’re still in the dreaming-up phase chatting about it over hot cups of tea with your soon-to-be co-host, the information I will provide in this episode should still come in handy.