Don’t have a have a podcast yet? That’s okay!

This quick start guide is your step-by-step playbook to go from idea to launch without dropping the ball.

Step 1: Define Your Podcast Concept

The key to standing out in a crowded podcasting arena is having a strong, unique concept. Start by identifying your target audience and niche, then develop a format that keeps them hooked. Whether you’re diving deep into a passion or educating listeners, nailing your concept is essential to your success. When selecting a name, prioritize searchability above anything else.

  • Interactive Tool: Podcast Name and Tagline AI generator

  • The Top Three Questions You Should Answer Before Starting a Podcast

Step 2: Plan Your Episodes

Planning ahead is crucial to keeping your content engaging and consistent and is the way that top podcasters are able to produce a high quality show year after year. When mapping out your episodes, identify topics that are most appealing to your audience, guests who are compelling but reachable, and a production schedule that you can stick to.

  • The 10-Minute Episode Planning Technique That I Use to Create Content for a Year

  • How to Hook Podcast Listeners on Every Episode

  • The Best Technique for Getting High-Profile Guests on Your Podcast

Step 3: Gear Up with the Right Equipment

Great audio starts with the right tools and environment, but you don’t need to splurge. Find the perfect microphone, recording setup, and editing software that match your budget and skill level. With the right equipment, your podcast will sound professional, even if you’re recording from home.

  • Free Download: 2025 Podcast Equipment and Software Guide

  • How Much Does It REALLY Cost to Start a Podcast?

  • The Best USB Microphone for Podcasting

Step 4: Record and Edit Like a Pro

Recording isn’t just about hitting "record." Good microphone technique and an optimized space that limits reverb can also made a difference. We recommend capturing clean, clear audio with recording tools like Riverside.fm or Garageband. Once the recording is done, user-friendly tools like Decript make it each to remove distractions and polish your episode, so it sounds just as good as the pros.

  • The Best Tools for Recording a Podcast

  • Create The Perfect Podcast Studio At Home

  • How to Record a Podcast on Your Phone

Step 5: Set Up Hosting and Distribution

Get your podcast ready for the world by choosing the right hosting platform and ensuring it’s available on all major directories. Easy-to-use tools like Captivate.fm or Spotify for Podcasters make distribution easy even for those amongst us who don’t consider themselves “techy”. Hosting tools range in cost from free to about $50 per month.

  • The Top Podcast Hosting Platforms in 2025

  • 7 Essential Elements of a High-Converting Podcast Website

Step 6: Promote and Grow Your Audience

To grow your audience, you need to be where your listeners are. Use social media, newsletters, and guest podcasting to amplify your reach. Engage with your community and leverage SEO strategies to attract listeners and keep them coming back for more.

  • Free Training: How to Monetize Your Podcast at Any Size

  • Tips For Promoting Your Podcast on Instagram

  • How to Promote a Podcast: Your Step-by-Step Guide to Growth

Want a Coach in Your Corner?

Now you know what to expect when starting your podcast, but if you want someone to stand by you, train you, and answer your questions every step of the way, we’ve got the solution. The Podcast Launch Academy is your all-in-one resource for expert coaching, proven strategies, and personalized feedback to make sure your podcast goes live without a hitch.